Content Hamster Wheel

Rashika

5/29/20251 min read

a hamster in a cage
a hamster in a cage

Seriously, the sheer mental gymnastics required to keep Twitter snappy, Instagram visually stunning and story-worthy, and the blog insightful and grammatically pristine without just copying and pasting everything is a special kind of hell.

It's like each platform is a picky little digital child that demands its own specific outfit, bedtime story, and snack. You spend all this time crafting something awesome for one, and then you have to completely re-think and re-package it for the next, hoping you don't sound like a broken record or, worse, just plain boring.

And the pressure! Like, is this tweet too much for Insta? Is this blog post too short for a deep dive? Am I even talking to the same people on all these platforms or am I just screaming into the void in three different ways?

Honestly, it's enough to make you want to throw your phone across the room and just go live in a cabin in the woods with a single carrier pigeon for all your communication needs. Utterly drained by the never-ending content hamster wheel.